Over the past few years, the way we see ourselves has changed, literally. With the rise of virtual meetings on Zoom, Teams, and FaceTime, along with the constant presence of social media, people are spending more time than ever looking at their own faces on a screen. This shift has fueled a national trend known as the “Zoom Boom,” a surge in demand for cosmetic facial procedures.
At Gayner Facial Plastic Surgery in Harrisburg, PA, Dr. Scott Gayner, a Board-Certified Facial Plastic Surgeon, has seen this trend firsthand as more patients seek treatments to look refreshed, confident, and camera-ready.
What Is the “Zoom Boom”?
The Zoom Boom refers to the dramatic increase in cosmetic consultations and procedures that began during the pandemic. As professionals adjusted to remote work and video calls, they became more aware of how their faces appeared on screen.
Unlike a quick glance in the mirror, video calls highlight every expression, shadow, and angle—often under harsh lighting. Patients began noticing concerns such as:
- Forehead lines and frown lines
- Drooping eyelids or bags under the eyes
- Double chin or lack of jawline definition
- Uneven skin tone or texture
This constant self-viewing led many people to explore treatments that could help them look as vibrant as they feel.
The Role of Social Media in Cosmetic Trends
Alongside virtual meetings, social media platforms like Instagram, TikTok, and Snapchat have also influenced cosmetic preferences. Filters and photo editing tools can create flawless, youthful looks, leading patients to seek natural, real-life results that reflect what they see online.
Popular trends include:
- Preventative Botox for subtle, wrinkle-free skin
- Fillers to restore youthful volume in the cheeks and lips
- Eyelid surgery (blepharoplasty) to reduce tired-looking eyes
- Rhinoplasty for improved balance and profile
Why the Face Became the Focus
During the “Zoom Boom,” facial procedures surged more than body procedures for one simple reason: the face was the center of attention. Patients who never considered cosmetic surgery before suddenly wanted to address issues they had ignored—like sagging skin, jowls, or under-eye bags.
How Dr. Scott Gayner Helps Patients Look Their Best
With over 25 years of experience and advanced training from the Mayo Clinic, Dr. Gayner focuses exclusively on facial plastic surgery. His expertise includes:
- Surgical procedures such as facelifts, eyelid surgery, and rhinoplasty
- Non-surgical options like Botox, fillers, and laser treatments
- A natural approach that enhances, not changes, your appearance
Patients appreciate his conservative style, ensuring results look refreshed and youthful—not overdone.
Considering a Procedure After the Zoom Boom?
If you’ve found yourself paying more attention to your appearance on video calls or social media, you’re not alone. Whether you’re looking for a subtle non-surgical refresh or considering a more lasting surgical option, Dr. Gayner and his team at Gayner Facial Plastic Surgery can help you choose the right procedure for your goals.
📞 Call us today at 717.728.1700 to schedule your consultation and take the first step toward feeling more confident both on and off camera.
Leave a Reply